Founded with a Mission

Empower women, protect the animals and save the planet

Hi, I’m Sheena, an Aussie girl, raised on a small hobby farm in the lush hills of Atherton Tablelands in Far North Queensland. From a very young age, I’ve loved animals and was raised to love and care for mother nature. At the age of 25, whilst being four months pregnant with my first son I stumbled across veganism. I began to understand there was a better way to live without discrimination against animals and the environment.

As a first-time mum, I wanted to give my child the best start in life by bringing him up with the same beliefs that I was raised on. However, since going vegan I had to face some hard truths that contradicted those beliefs. Change isn’t always easy but I believe any habit can be broken if you love something greater than the habit.

I now have two highly active sons and I want them to be able to enjoy the beauty of nature as it was in my childhood. This means living a lifestyle that helps to protect and preserve the environment for our future generations to enjoy.

This Was My Problem

I Needed To Take Action

This Was My Solution